A prompt is a set of text instructions that directs the AI to create or modify a design. This guide outlines best practices to help you achieve accurate, professional results across all our design tools.
The Concept of a Creative Brief
Effective prompting treats the AI as a professional design assistant. Instead of providing a single word or vague instruction, supply a detailed brief that includes:
Purpose: What the design is intended to achieve.
Target Audience: Who will see or use the design?
Required Elements: Specific components, sections, or data to include.
General Prompting Principles
Follow these core principles to improve the quality of any AI-generated output.
Be Specific: Use descriptive adjectives and precise nouns.
Establish Context: State how the design will be used (e.g., a presentation slide or social media post).
Define Layout: If you have a specific structure in mind, describe where elements should be placed.
Avoid Ambiguity: Use clear language and avoid idioms or slang that could be misinterpreted.
Using the Design Generator
The Design Generator creates full layouts and can process external data. For the best results, use the following techniques:
Reference Attached Files: Upload CSV files, PDFs, or images and clearly instruct the AI how to use them.
Set Brand Parameters: Provide specific hex codes or font styles to ensure the output aligns with your brand identity.
Define Sections: Specify the number of columns, rows, or pages required.
Design Generator Examples
Basic Prompt: Make a flyer for a gym.
Improved Prompt: Create a modern flyer for a 24/7 fitness center. Use a high-contrast black and yellow color scheme. Include a section for membership pricing and incorporate the schedule data from the attached CSV file.
Image and Icon Generation
These tools focus on creating specific visual assets.
Image Generation
Utilize Style Presets: Use the built-in style menus to set the visual foundation. This is more effective than describing an artistic style in text.
Use the Magic Prompt Tool: If you have a basic idea, the Magic Prompt feature will expand your text into a detailed description of lighting, composition, and texture.
Describe the Environment: Mention the lighting (for example: natural sunlight) and the camera angle to control the final look.
Icon Generation
Prioritize Simplicity: Icons must remain legible at small sizes. Use keywords like "flat," "vector," or "glyph."
Focus on a Single Subject: Use single nouns. An icon of "a magnifying glass" is more effective than "a person looking through a magnifying glass."
Visual Asset Examples
Image (Basic): A dog in a park.
Image (Improved): A golden retriever sitting in a sunlit public park. Use a cinematic photographic style with a shallow depth of field and warm natural lighting.
Icon (Basic): A cool looking cloud icon.
Icon (Improved): A minimalist flat vector icon of a rain cloud. Use thick lines and a monochrome blue color.
Iterating with the AI Designer Chat
After a design is generated, use the AI Designer Chat to make specific adjustments without restarting the process.
Direct Commands: Provide instructions for specific elements, such as "Change the background color to navy blue."
Sequential Feedback: The AI remembers the history of the conversation. You can refer to previous edits, such as "Now take that button and move it to the bottom right."
Logic-Based Requests: You can ask the AI to perform functional tasks, such as "Highlight all contact information in bold."
Designer Chat Examples
Basic Prompt: Fix the text.
Improved Prompt: Change the header font to a bold sans-serif. Increase the font size to 24pt and center it at the top of the page.
💡 By following these best practices, you can maximize the capabilities of AI design tools to produce professional, polished results. Clear, detailed prompts combined with iterative feedback ensure that your designs are not only visually appealing but also accurate, on-brand, and functional. Treat the AI as a creative partner, and you’ll achieve faster, more precise outcomes while maintaining full control over your creative vision.
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