Follow the steps below to create and publish a design on Instagram that seamlessly displays on the popular social media app.
Size your design for Instagram
Instagram showcases videos and images in a characteristic way: from square photos to videos that fit smartphone displays. Knowing the dimensions of your design before you start customizing it will let you create an eye-catching visual that looks as good in the Venngage Editor as it does on an Instagram grid or Explore page.
Photos
For a still image like a photo or a graphic, Instagram's photo feed will display an image in a square (1:1) ratio:
Square (1:1)
|
Unit |
Width |
Height |
|
Pixels (px) |
1080 |
1080 |
|
Inches (in) |
11.25 |
11.25 |
|
Centimeters (cm) |
28.57 |
28.57 |
Don't worry! You can also upload landscapeor portraitimages; you just want to make sure that you're hitting that 1080 px in width. That means you'll want the following approximate measurements:
Landscape (1.9:1)
|
Unit |
Width |
Height |
|
Pixels (px) |
1080 |
608 |
|
Inches (in) |
11.25 |
6.33 |
|
Centimeters (cm) |
28.57 |
16.09 |
Portrait (4:5)
|
Unit |
Width |
Height |
|
Pixels (px) |
1080 |
1350 |
|
Inches (in) |
11.25 |
14.06 |
|
Centimeters (cm) |
28.57 |
35.72 |
Browse our Social Media template category to find one that catches your eye, or design from a blank canvas using the dimensions above.
Videos
For animated images and videos, upload to your feed using a 1:1 ratio or to IGTV, Reels or Stories (which us a ratio of 9:16).
Venngage's Video Editor (Beta) offers multiple templates perfect for powering up your Instagram visuals with an animated graphic or video:
For your feed use a video in the 1:1 ratio, 1080 x 1080 px. For the rest, try a 9:16 ratio at 1080 x 1290 px. The table below offers the ratio measurements in units of pixels, inches and centimeters.
IGTV, Reel or Story (9:16)
|
Unit |
Width |
Height |
|
Pixels (px) |
1080 |
1920 |
|
Inches (in) |
11.25 |
20 |
|
Centimeters (cm) |
28.57 |
50.8 |
Download your image or video in the right format
Videos download from the Venngage Video Editor (Beta) in .mp4 format, which is compatible with Instagram.
To share a still image on Instagram, download your image from the Venngage Editor as a PNG HD or other image file. We recommend PNG HD for clear, high-resolution visuals with lossless compression.
Upload your photo or video to Instagram
Upload your design to Instagram by transferring it to your phone and posting it in the Instagram app! You can accomplish this in a few different ways:
-
Upload your design directly to Instagram from your computer, by logging onto Instagram with your account and posting with the '+' post feature.
-
Email your design to yourself by attaching it to an email and sending it to an email you can open on your phone. Download the file from the attachment in the email to your phone, then upload the file to Instagram.
-
Upload your design to a cloud storage site you can access from your phone, like Google Drive or Dropbox. Download it from storage, the upload the file to Instagram.
Add a quippy caption and some #tags to make your image stand out, and publish your design for all to see!
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