Our blog and resources are created to give marketers, educators, HR teams and other professionals practical guidance on how to communicate ideas visually, simplify complex information and create clear, effective designs. We focus on helping non-designers understand design principles, frameworks and techniques to make better and accessible visuals. 

This Editorial Policy outlines how Venngage ensures that every piece of content we publish is accurate, useful and accessible.

1. Mission

Our mission is to help non-designers, marketers and content creators create effective designs easily. 

We focus on teaching users how to turn ideas into clear visuals using proven principles for layout, hierarchy, spacing, color and typography. Our content breaks down complex communication challenges like data storytelling, process mapping, reporting, presentations and documentation into clear steps. 

We share hands-on guidance so users can create diagrams, charts, infographics and templates they can use in their day-to-day work. A key part of our mission is helping organizations build more consistent, accessible visual systems when multiple people create content across teams or tools.

2. Core Editorial Standards

All content published by Venngage follows these standards:

• Accuracy and clarity: We check facts against reliable sources and explain concepts in an easy manner.
• Usefulness and practicality: Content must give readers clear steps, examples or frameworks they can apply to real work situations.
• Visual quality: Any visuals we include must be correct, relevant to the topic and simple to interpret.
• Evidence for claims: Claims, recommendations and comparisons are supported with data, examples or clear reasoning.
• Honest communication: We do not make exaggerated promises, misleading claims or hide important limitations.
• User-first tone: Our writing is respectful, transparent and focused on helping readers make better decisions.

These standards apply to all content types, including educational resources, thought leadership, product guides, landing pages and marketing materials.

3. How Content Is Created (Workflow Transparency)

Venngage’s content is built through a deliberate and research-driven process. Every piece begins with a clear search intent by understanding what users struggle with, whether it’s structuring information, choosing the right visual format or communicating complex ideas simply.

We study real user workflows, analyze search patterns, review support conversations, and interview subject matter experts to uncover the questions and challenges professionals face daily. This groundwork ensures our content reflects real needs rather than assumptions.

To maintain consistency and quality, Venngage follows a structured and human-led content process.

• Research and planning: We choose topics based on user questions, product use cases, search behavior, industry trends and areas where visuals can clearly improve communication.
• Expert input: We research using reputable sources and also speak with subject matter experts, such as designers, marketers, educators and internal team members to gather practical insights and real examples.
• Drafting: Content is drafted by writers, subject matter experts or designers who understand visual communication and how Venngage is used in real workflows.
• Editorial and expert review: Editors and subject matter experts review each piece for clarity, structure, factual accuracy, visual correctness and alignment with our mission.
• Visual and accessibility review: Where visuals are included, they are checked for accuracy, readability and accessibility, including text size, contrast and overall layout.
• Approval and publication: The editorial team approves the final version before it is published.
• Monitoring and improvement: We monitor performance, user feedback and changes in tools or best practices and use these signals to decide when and how content should be updated.

We may use AI tools during research, drafting or editing, but no content is published without human review and approval.

To know more about how we use AI to create content, check out our AI Usage Policy. 

4. Use of Sources & Citations

Venngage follows strict sourcing practices:

• We rely on reputable and authoritative sources such as academic publications, recognized industry research, government data and respected organizations.
• Data points, statistics and factual claims must be verifiable.
• When we reference specific statistics or studies, we include citations or links where possible so readers can see the original source or methodology.
• If AI tools surface information or summaries, we always check these against primary or trusted sources before including them.
• We do not rely on anonymous, unverifiable or obviously low-quality sources.

If a claim cannot be reasonably verified, we either remove it or present it clearly as opinion or observation, not as fact.

5. Visual Accuracy Standard

As a visual communication platform, our examples, templates and diagrams need to model good practice.

When we create or share visuals in our content, we follow these standards:

• Visuals must reflect real information: Diagrams, charts, timelines and examples must match the concepts they are illustrating.
• Data visuals must be correct and easy to read: Values, labels, scales and proportions must be accurate. We design charts in a way that supports understanding and avoids confusing or ambiguous presentations.
• Examples should show realistic outcomes: Screenshots, templates and design examples represent what users can create inside Venngage. 
• Design choices must support comprehension: Color, hierarchy, spacing and layout are used to make information clearer, not to add unnecessary decoration or emphasis.
• Visuals are reviewed for quality: Each visual goes through editorial and design review to confirm accuracy, clarity and alignment with the guidance we offer.

Our goal is to model visual communication standards that users can trust and replicate in their own work.

6. Bias, Fairness & Ethical Guidelines

Venngage has zero tolerance for content that is misleading, discriminatory or unethical. We avoid:

• Misleading visuals or edited graphics that change the meaning of the underlying information
• Falsified testimonials or endorsements
• Unverified claims that are presented as fact
• Misinformation, including AI-generated content that has not been checked
• Language or visuals that discriminate against or marginalize individuals or groups

When we express opinions or recommendations, we aim to explain the reasoning behind them so readers can evaluate whether they apply to their context.

7. Correction & Updating Policy

Maintaining accurate and current information is an ongoing responsibility.

We update content when:

• New information, data or research becomes available
• Tools, product features or best practices change
• We identify errors during internal reviews or through user feedback

When we update content:

• Outdated information is removed, clarified or replaced
• Significant corrections are noted with an updated date
• Major revisions are reviewed by editors before republishing

If you notice an error or outdated information in our content, you can contact our support team or leave feedback so we can review and correct it.

8. Editorial Independence & Partnerships

We protect the integrity of our content in the following ways:

• Independence from advertisers: Advertisers and partners do not control our editorial decisions or the conclusions we share in our content.
• Separation of education and promotion: Our educational content is researched and written with the primary goal of helping users. When content has a promotional focus, we aim to make that intent clear.
• Transparent disclosure: If a piece includes affiliate links, paid partnerships or sponsored mentions, we disclose this so readers understand the relationship.

Our editorial choices are guided by user value, accuracy and integrity.

9. Accessibility Standards

Venngage is committed to creating content and visuals that are accessible to all users. Our accessibility guidelines include:

• Alt text for meaningful images and graphics
• Readable language with clear sentence structure and plain-English explanations
• Color accessibility, including contrast standards and avoidance of color-only communication
• Support for screen readers where applicable
• Logical layout and visual hierarchy to support comprehension

We view accessibility as a core part of good design and good communication.

If you have questions, please feel free to contact us at info@venngage.com.