Every document or design presents content—text and non-text elements—in a sequence.
A reader without visual or cognitive impairments can normally understand the reading order of content just by looking at a design or document; but accessibility tools like screen readers require additional information to correctly interpret the order in which they should read content to a reader.
Create a logical flow in the content of your document to ensure that a screen reader will read it out in a sequence that makes sense.
What is Tag Order?
Tag Order refers to the metadata encoded in PDFs that enables users of screen readers or keyboard focus to access the document content in the order intended by the document creator.
Screen readers read out the content of a document according to the Tag Order.
Users who use keyboard focus will tab through sections of a document or a design, following the sequence of the content laid out in the Tag Order.
Why is Tag Order important?
Users of assistive technology, like screen readers and keyboard focus technology, navigate through written and visual content differently than sighted readers.
For readers with no visual impairments, tag order of content in a PDF or document might be obvious based on the arrangement of text and other visual elements. Users of assistive technology depend on tags embedded in the document that indicate the correct tag order.
A PDF (written in English) may contain multiple columns, for example, with each column containing visual and text elements. The logical tag order is to start with the title, then at the top of the first column on the left, read from top to bottom; continue from the top of the second column, etc.
The "logical" reading order is not automatically accessible to a screen reader or keyboard focus, and needs to be tagged to ensure the screen reader doesn't read the document all the way from the left to the right, across the columns, then top to bottom.
Use Venngage's Tag Order accessibility tool to set the reading order in your design and ensure the content is accessible to all readers.
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