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Social Media Sizing Cheat Sheet

Social Media Sizing Cheat Sheet

Image sizes for each social media channel.
Renée Meloche avatar
Written by Renée Meloche. Updated over a week ago

Each platform has its own specifications for uploads. Following this ensures that:

  • Pixilation and image stretching are avoided.

  • Ensures that uploads look professional.

  • Uploads are optimized for each social channel’s feed. This can help increase engagement.

  • Your audience sees the full photo. Incorrect sizing could cut off some of your upload.

Instagram image sizes for feed photos

  • Landscape: 1080 x 566 pixels

  • Portrait: 1080 x 1350 pixels

  • Square: 1080 x 1080 pixels

  • Supported aspect ratios: Anywhere between 1.91:1 and 4:5

  • Recommended image size: Width of 1080 pixels, height between 566 and 1350 pixels (depending on whether the image is landscape or portrait)

Facebook image sizes

  • Recommended size: 1200 x 630 pixels

  • Minimum size: 600 x 315 pixels

Facebook ad sizes

  • Sizes for Facebook Feed ads: At least 1080 x 1080 pixels. Minimum size 600 x 600 pixels. Ratio 1.91:1 to 1:1. Maximum file size of 30 MB.

  • Sizes for Facebook Right Column ads: At least 1080 x 1080 pixels. Minimum size 254 x 133 pixels. Ratio 1:1. (Remember: These are a desktop-only ad format.)

  • Facebook image sizes for Instant Articles: At least 1080 x 1080 pixels. Ratio 1.91:1 to 1:1. Maximum file size of 30 MB.

  • Image sizes for Facebook Marketplace ads: At least 1080 x 1080 pixels. Ratio 1:1. Maximum file size of 30 MB.

  • Image sizes for Facebook Search: At least 1080 x 1080 pixels. Minimum size 600 x 600 pixels. Ratio 1.91:1 to 1:1. Maximum file size of 30 MB.

  • Facebook image sizes for Sponsored Messages: At least 1080 x 1080 pixels. Ratio 1.91:1 to 1:1. Maximum file size of 30 MB.

  • Sizes for Messenger inbox ads: At least 1080 x 1080 pixels. Ratio 1:1. Minimum size 254 x 133 pixels. Maximum file size of 30 MB.

  • Sizes for Messenger Stories ads: At least 1080 x 1080 pixels.

Pinterest image sizes for Pins

  • Aspect ratio: 2:3 (recommended)

  • Square pins: 1000 x 1000 pixels

  • Recommended size: 1000 x 1500 pixels

  • Max file size: 20MB

YouTube

  • Banner image size: 2048 x 1152 pixels

  • Aspect ratio: 16:9

  • Minimum area for text and logos without being cut off: 1235 x 338 pixels

  • Maximum file size: 6MB

LinkedIn image sizes for company pages

  • Company logo size: 300 x 300 pixels

  • Page cover image size: 1128 x 191 pixels

  • Life tab main image size: 1128 x 376 pixels

  • Life tab custom modules image size: 502 x 282 pixels

  • Life tab company photos image sizes: 900 x 600 pixels

  • Square logo: At least 60 x 60 pixels

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